As the road to November 6 stretches on and on and on . . . and on, we find ourselves under constant bombardment by both sides. Hate and negativity proliferate the airwaves, striving to direct a campaign weary populace towards one candidate or another. Somehow, through the deluge of spun facts, slight distortions, and outright untruths, our voting population is supposed to pick the party that will lead us down a path to a better America. Best of luck to us all.
- Energize the base with fiery rhetoric designed to enflame their emotional attachment to the party brand.
- Paint opposing pictures of the two parties/candidates using an unequal mixture of fact and emotion to generate a gut reaction in the independent population