A commercial from my youth stuck with me through the years. It didn’t resonate with me through poignant humor, over indulgent sexuality, or even for the product it was selling. Instead, this particular commercial lodged itself in my memory through shock value and a message that is incredibly applicable to today’s society. The punch line of the commercial - “John didn’t like the song on the radio, so he killed a little girl.”
The implied rationale is that driving contains a certain amount of danger; pay attention while doing it. More often than not, the old commercial pops into my mind while driving through my neighborhood. We have a nice running loop frequently populated by fitness enthusiasts, little kids on bikes, and parents with strollers. The nicer the weather, the more people you will see. Unfortunately, it is the people you don’t see you have to worry about. I make sure to keep my eyes peeled.






